Starbucks swot analysys

Starbucks was founded in Seattle, Washington in Starbucks stock currently has the Market Capitalization of The Average Volume for the stock is measured as 7. Currently, the Return on Assets value for the trailing twelve months is

Starbucks swot analysys

It is a global coffee brand built upon a reputation for fine products and services. It has almost cafes in almost 40 countries. This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only.

The company is a respected employer that values its workforce. Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.


The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. The organization is dependant on a main competitive advantage, the retail of coffee.

This could make them slow to diversify into other sectors should the need arise. Starbucks are very good at taking advantage of opportunties.

SWOT Analysis of Starbucks

New products and services that can be retailed in their cafes, such as Fair Trade products. The company has the opportunity to expand its global operations.

New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.

Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future?

Starbucks are exposed to rises in the cost of coffee and dairy products. Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

Starbucks swot analysys

View all posts by Tim Friesner Posted on.Starbucks SWOT Analysis: Strengths based in Quality and ‘Third Place’ Experience Posted on April 3, by John Dudovskiy SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations.

Starbucks SWOT Analysis. Summary. Background; SWOT Analysis Strengths; Weaknesses; Opportunities; Threats; I Know First Past Predictions; Forecast; Background. Starbucks Corporation is an American coffee company and coffeehouse chain.

Starbucks: A Short SWOT Analysis

Starbucks was founded in Seattle, Washington in Strategic Analysis Of Starbucks Corporation There is an expected shift towards healthy eating and diet among the consumers in , and this could be a potential threat to the industry as they become more aware of issues related to weight and obesity.

A SWOT analysis of Starbucks Coffee Company (Starbucks Corporation) shows a strong global position to address weaknesses and opportunities. The company must innovate and use its strengths to address threats in the external business environment of the coffee and coffeehouse industries.

In this article, we will attempt to address these questions by taking a brief look at Starbucks’ business and performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.

We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats. The Business Starbucks is one of the premier roasters, marketers, and retailers of specialty coffee in the world.

SWOT Analysis: Starbucks Corp.