We expect that most competitors will be able to match the Commander app, a key point of differentiation, within 12 months; still, our head-start should provoke positive brand associations and contribute to strong sales during the first year. Our biometrics security feature and our solar battery, which can hold a charge for 12 hours of use, are also important strengths. Our major weakness is the lack of brand awareness and image; we also lack the financial resources of the largest handset manufacturers, although we have excellent global supplier contacts.
Software and such other kinds of services. Sales Forecast Cell Phones are regarded as a necessity to everyone.
In regards of this, we are optimistic that we will not only take on the available market here in Winston Blvd. Troy — Michigan but that we will surpass our set target and generate enough income in our first year of business that will allow us sustain and expand our business.
The sales projection that we conducted was based on the information and assumptions gathered from similar start-ups here in Winston Blvd. Below therefore are the sales projections for Excellent Cell Phone store based on several assumptions and data; First Fiscal Year-: Should there however be any change in the above factors, it would cause an increase or decrease in the above projected figures.
Marketing Strategy and Sales Strategy Marketing is one aspect of a business that cannot be neglected because not only does it generate revenue that will help sustain the business, it also creates awareness that the business will use in thriving and favorably compete against its competitors in the marketplace.
Due to this fact, we intend to conduct a market research that would allow us best understand the market we are going into and how best we would lay out strategies that would allow us have a fair share of the market. To this end, we hired a professional marketing consultant here in Winston Blvd.
Troy — Michigan who thoroughly understands the cell phone industry and knows what it takes to survive and thrive in this environment. We have also empowered our marketing team to draft strategies that would be in line Sample marketing plan for smartphone accessories our core values and ideologies as a company.
Our penetrative publicity and advertising strategies was drafted for us by a reputable brand consultant who has several experience in the coffee and snack industry and has helped several company such as ours achieve their intended publicity goal translating into more revenue for the business.
We would however ensure that we do not set prices that are way below what our competitors are offering or what will make us run at a loss.
In order to create the necessary awareness for our business and attract the customers we would need to enable us generate revenue, we intend to for the first six months offer a discount on our cell phones by giving customers who purchase more than two phones, one phone free.
This will in no way cause us to run at a loss as we have carefully checked what our margins would look like during this period and have found that there will be little or no changes Payment Options Because we believe in making things very simple for our customers here at Excellent Cell Phone Stores, we intend to ensure that we proffer payment options that will suit the different preferences of our customers.
The payment options that will be proffered to all our customers are; Payment via cash Payment via credit card Payment via Point of Sale POS Machine The above payment options were carefully chosen and will work with no hitches for any of our customers as well as for our business. Start — Up Expenditure Budget Starting a cell phone store and running it to a certain standard requires that one spend most of the generated capital.
The bulk of the capital usually goes into buying bagel making equipment, paying employees and utility bills as well as buying a customized truck that will be used in selling the phones outside the store.
It should be noted that the amount covers the salaries of our employees and payment of utility bills for a period of six months. It also covers overhead expenses such as bagels making equipment, as well as the purchase of a fairly used truck.
This is why he intends to restrict the sourcing of his capital to three major sources. Therefore, the three areas Mr. Pump intends to seek his start-up capital from are; Generate part of the start-up capital from savings and mutual funds Source for soft loan from family members and friends Apply for loan from the bank N.
All the documents concerning the loan has been signed and approved and the money according to the accounts officer will be credited to the account before the week runs out. Cell Phone Store Business Plan — Sustainability and Expansion Strategy We are a business that is built to last for a long time and we have several sustainability and expansion strategies in place such as ensuring we live up to our brand name, employing competent employees and also ensuring that we engage in intensive promotion strategies in order to bring in more clients that will ensure that we sustain our business.
We are a business whose intention is to ensure that we sell only durable phones to our various customers. We will therefore not sub standard phones to our customers as we intend to remain very transparent in our dealings and also engage in the best business practices by ensuring that our kitchens meet up with the set standards.
Having the best business structure is of paramount importance to us and so we intend to ensure that we employ competent employees that understand the business and are committed to ensuring that our bagel shop attains its desired goals and objectives. We will ensure that our employees are well trained and also are well paid so as to boost productivity that will be highly beneficial to our business.
We will also ensure that we engage in intensive promotion strategies that will increase awareness about our bagel shop to customers both existing and potential. We would hire a brand consultant to help us in this regard by drafting effective strategies intended to give us an edge over our competitors.
The above three factors if seriously looked into will ensure that we sustain and expand our bagel shop. Completed Opening of Corporate Bank Accounts: Completed Opening Mobile Money Accounts: Completed Opening Online Payment Platforms:Free Sample Marketing Plans.
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